Q3) What kind of media institution might distribute your media product and why?

I did a lot of research about what distribution is and I found out that distribution is. I found out that distribution is how and where a product is shown and publicised. For example big Hollywood blockbusters would shown in mainstream cinemas like Cinieword, Odeon and Vue. Not so popular movies maybe still at the mainstream cinemas just no at peak times, they also maybe shown in small local cinemas. Short films and opening sequences would probably be shown on the internet on sites like YouTube.

As our opening sequence is a low budget, independent student film it would be best if our opening sequence was posted on YouTube, this disturber would be great for our product as we are able to get feedback from the viewers as they are able to comment below the clip and they can tell us how they feel and their opinions on the sequence. With YouTube you are also able to suggest the link to friends and you are also able to get hits from the viewers. And the biggest advantage is that YouTube is free to post up as many clips or sequences as you like plus it is known and used worldwide.

Another online distributer is a UK distributor DogWoof Pictures it was founded in 2004 and it concentrates on foreign films. Another obvious distributor is the blog, by using the blog people are able to comment, view and follow my page.

Dazzle Films are a UK independent short film label which handles the exclusive distribution, exhibition and sales rights for a selective catalogue of award-winning, critically acclaimed UK and international titles. From 90-second, digital micro-movies to super-35mm masterpieces, Dazzle Films does it all

Social networks like Facebook, Myspace and Twitter are also great ways for people to distribute films for free. 


Facebook has over 600 million active users and it is worldwide. Users can create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile and also upload pictures and videos . Additionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics.  By uploading a short film onto Facebook or posting a link people are able to showcase their work to the world.

Twitter is also worldwide social network and it is very similar face you are able to have your own profile, upload pictures and videos. As many people including celebrities use Twitter the videos you post up are able to be broadcasted worldwide.

Myspace is the best social networking site for distributing multimedia as recently its mass target audience has changed towards people who want to promote music and videos. On Myspace you can do the same things as Facebook and Twitter however it is much easier to upload videos and music on your profile page.

Film festivals are also a good way to distribute small independent films as they are a great way to broadcast films. There are many film festivals in London throughout the whole year many of them have thousands of people going to them.  For example London Short Film Festival in January This festival Brings together the best in short films, art and music, this festival is a mixture of film screenings, live performance and special events.

There are also independent film openings in local cinemas these are usually set up by the borough. To help broadcast young people’s talents, and to let them speak about why and how they made their product. This is a great way for us to distribute our film opening. The way how it works is normally a cinema screen is hired out and the borough e.g. B.A.D (Barking and Dagenham) would help promote the screening.